Are You Ready for the Age of the Customer?

February 5, 2014

LDPMarkets were born when humans chose to acquire what they needed by trading with each other rather than producing it themselves or taking it from someone else by force. The moment of proto-market conception was when the first seller offered to trade with the first customer, and that offer was accepted.

For millennia, this marketplace dance was as beautifully simple as it was exquisitely effective, having at its nucleus three primary elements:

1. The product, controlled by the seller

2. Information about the product, also controlled by the seller

3. The buying decision, controlled by the customer

From that first transaction, when shells were the reserve currency, to about 1993, the marketplace dance was performed zillions of times with little variation. I’ve termed this period The Age of the Seller, because the seller controlled two of the three elements.

Read more: entrepreneur


What to Look for When Hiring IT Pros For Your Business

January 30, 2014

When businesses grow from the startup phase to a full-on company, entrepreneurs are faced with a challenge: Which technologies should they invest in?

The typical path is to begin with an email provider and website and then develop a lead generation and contact management tool. Within just a few months of starting a company, a business can easily be utilizing nearly a dozen platforms from many providers. While this technology can (and should) make an entrepreneur’s life easier, it can be tricky to get the hang of all the moving parts.

Often entrepreneurs end up outsourcing the IT support or hire their own internal team. Either way, a lot of IT professionals don’t have the insight as to how the rest of the company works, making it difficult to effectively integrate the many different apps and platforms business users are leveraging on a daily basis. As a result, a company may spend too much time and money trying to solve IT issues. This doesn’t have to be the case.

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Quote of the day…

January 29, 2014

‘One of the marks of successful people is they are action oriented. One of the marks of average people is they are talk oriented.’
– Brian Tracy


Quote for the midweek…

November 13, 2013

‘High expectations are the key to everything.’

– Sam Walton


Quote of the day…

October 31, 2013

‘No one can take your customers unless you let them.’

-Joe Lammond


Quote of the day…

October 24, 2013

‘Business has only two functions – marketing and innovation.’

-Peter Drucker


A Few Small Business Networking Tips

August 22, 2013

LDPHaving the right connections can create breakthrough opportunities for your small business, from raising funds to making your first big sale.


Here are some top networking tips:

  1. Have an immediate goal, but think longer term. Connections can come from unexpected places; the engineer you meet at a networking event could be a good friend of the CMO you’re trying to engage. Don’t discount someone who doesn’t have direct or immediate relevance for you – if they’re an interesting and successful person, they can open doors to new opportunities down the road.
  2. Start the conversation first, connect later. So you’ve identified a potential business contact on LinkedIn – what now? Creating a dialogue and developing a relationship are important prerequisites to sending an invitation to connect. Break the ice with an InMail, stating your intentions or complimenting their work
  3. Show your worth. Demonstrating value to a potential business contact is key to building a fruitful relationship. Start by helping them achieve their goals before yours – connect them with your contacts, share your knowledge, or even contribute to a project. This selfless attitude will be rewarded when you need something in return.

Read more… linkedin