When businesses grow from the startup phase to a full-on company, entrepreneurs are faced with a challenge: Which technologies should they invest in?
The typical path is to begin with an email provider and website and then develop a lead generation and contact management tool. Within just a few months of starting a company, a business can easily be utilizing nearly a dozen platforms from many providers. While this technology can (and should) make an entrepreneur’s life easier, it can be tricky to get the hang of all the moving parts.
Often entrepreneurs end up outsourcing the IT support or hire their own internal team. Either way, a lot of IT professionals don’t have the insight as to how the rest of the company works, making it difficult to effectively integrate the many different apps and platforms business users are leveraging on a daily basis. As a result, a company may spend too much time and money trying to solve IT issues. This doesn’t have to be the case.
Read more: entrepreneur.com