Here are some top networking tips:
- Have an immediate goal, but think longer term. Connections can come from unexpected places; the engineer you meet at a networking event could be a good friend of the CMO you’re trying to engage. Don’t discount someone who doesn’t have direct or immediate relevance for you – if they’re an interesting and successful person, they can open doors to new opportunities down the road.
- Start the conversation first, connect later. So you’ve identified a potential business contact on LinkedIn – what now? Creating a dialogue and developing a relationship are important prerequisites to sending an invitation to connect. Break the ice with an InMail, stating your intentions or complimenting their work
- Show your worth. Demonstrating value to a potential business contact is key to building a fruitful relationship. Start by helping them achieve their goals before yours – connect them with your contacts, share your knowledge, or even contribute to a project. This selfless attitude will be rewarded when you need something in return.
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