Even though brainstorming is a sort of ‘anything goes’ activity, a bit of structure and strategy can enhance your sessions. So here are a few tips to help get the ideas rolling:
Define the goal or purpose of your brainstorming session. What’s the problem you want to solve? Frame the goal in terms of its customer impact, rather than its internal, organizational result.
Select the Team
The best size for a brainstorming team is three to ten people. Scale the team based on the importance of the challenge. Select team members based on a balance of expertise and diversity of perspective.
If possible schedule the brainstorming session in the morning. Most people think more creatively when they’re fresh.
Invite the team to participate via email, a meeting request or face-to face. Take time to communicate the goal of the brainstorming clearly. Provide any background material in advance.
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