Quote of the day…

October 31, 2012

‘Hire character, train skill.’

– Peter Schutz


LDP wine of the week- Neethlingshof Pinotage 2008.

October 30, 2012

This week’s LDP wine of the week is the Neethlingshof Pinotage 2008.

Winemaker De Wet Viljoen describes the ruby-hued wine as a medium in body and as having a velvety texture with earthy, vegetal, aromas and strong, plummy varietal flavours.

Excellent served with red meat dishes and rich cheeses.

Read more… capelegends


A few Small Business Funding Tips

October 25, 2012

The key to obtaining funding starts with a solid business plan. Investors look for proof that your business will work and customers will buy the product. Here are a few tips to get funded:

  • Your plan should show good profit potential in a short period of time.
  • The higher the rate of return you can offer investors and the faster you can produce it, the better your chances. Your plan should target a clearly defined market with enough size and purchasing power to produce a profit.
  • Investors also prefer large markets with high growth potential. They avoid businesses that attempt to be “everything to everybody.” Your plan should clearly explain the “competitive edge” your product or service has over rivals.
  • You should show an ability to control both the delivery and the quality of the product or service. Also, that managers and employees have the skills and the experience to make the company a success.
  • Show that you have made a personal investment in this business venture.
  • If you don’t believe in your own venture enough to invest at least some of your own money in it, how can you expect others to? “Sweat equity”—unpaid personal time and hard work—can be important, but lenders and investors like to see an entrepreneur with an important financial stake in the business. It’s a tremendous source of motivation.
  • Lay out a clear, well-conceived, workable strategy for getting this business up and running. Show realistic financial projections covering most likely, pessimistic, and optimistic scenarios.
  • Potential lenders and investors want to be sure that the “dollars and cents” of the deal make sense, and that’s why realistic projections are important. Most entrepreneurs underestimate the amount of money needed for start-up. Don’t get caught short!

Source… articles.bplans


Quote of the day…

October 24, 2012

‘In the business world, everyone is paid in two coins:  cash and experience.  Take the experience first, the cash will come later.’

– Harold Geneen


LDP wine of the week- Swartland Cuvée Brut.

October 23, 2012

This week’s LDP wine of the week is the Swartland Cuvée Brut.

A fresh, ‘crackling’ sparkling wine with hay flavours complemented by green, grassy overtones and a fullness in the aftertaste.

Read more… http://tinyurl.com/cocb63a


A Few Small Businesses Email Marketing Tips

October 18, 2012

 

Email marketing is an effective way to reach customers without spending a lot of money. When starting a company newsletter, here are some tips to keep in mind:

Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.

Tell subscribers what to expect. Whether you plan to send company updates, letters from the president, e-commerce sales, daily deals, or weekly tips, it’s important to tell your readers what to expect and how often to expect it. Give them as much information as possible on your signup form, so they can decide whether they want to be on the list or not.

Send a welcome email. It’s always smart to remind people why they’re on your list and reassure them that good things are in store. You might even send new subscribers a special offer or exclusive content, as your way of thanking them for their loyalty.

Design your newsletter to fit your brand. Your email campaigns should match your brand’s look and feel. If you’re using a template, you might want to customize it to include your company’s colors and logo in the header. If your emails are consistent with the rest of your company’s content, then readers will feel more familiar from the start.

Read more… forbes


Quote of the day…

October 17, 2012

‘The absolute fundamental aim is to make money out of satisfying customers.’

– John Egan