Congratulations to the legend Warren Buffett on his 82nd birthday!
This week’s LDP wine of the week is the ALTO Rouge Red Blend 2008.
This velvety red is a true Cape legend, medium bodied with a tantalizing bouquet of redcurrant, almond, cedar wood and vanilla. This blend of Merlot, Shiraz and Cabernet Sauvignon offers a long spicy finish.
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1. Crowdsourcing for content marketing
One of the easiest and most effective ways to leverage the reach of the crowd is through content marketing. Brands like The Huffington Post and American Express OPEN Forum grew exponentially thanks to crowdsourcing. Both tapped into the crowd of industry experts and invited them to write free content for the websites. In exchange, writers received free links back to their own sites and an opportunity to get in front of larger audiences than they could reach on their own.
2. Crowdsourcing for social media marketing
To leverage crowdsourcing for social media marketing, invite customers to pin content to your pinboards on Pinterest or share pictures and videos on your Facebook Page. For example, encourage people to share pictures of themselves using your products! If you prefer Twitter, set up a public Twitter account using a tool like GroupTweet, which enables 100,000 people to tweet to the same account, and invite people to publish tweets related to your business, products, industry, and so on to that account.
3. Crowdsourcing for design
Need a new logo or another type of marketing design? Use a site like Crowdspring or 99 designsto get design submissions from a crowd of individuals with varying levels of expertise and an endless amount of creativity. Need a picture that you can use on your blog, website, or marketing materials legally but can’t find the right one without paying more than you can afford? Post your request on Koi.io (formerly FotoKoi) and let the crowd of photographers help you. You can even tap into the crowd for a new slogan using Slogan Slingers where founder Rich Davis explains, “Most slogan projects cost between $50 and $900.”
Believe it or not, crowdsourcing for logo design and other marketing design projects is very common.
Bottom-line, there are many ways to leverage the crowd to assist you with directly and indirectly promoting your business. Don’t be afraid to get creative and always encourage your audience to engage with you and join the conversation. Don’t ask them to promote your business. Instead, ask them to share brand stories and experiences. The power of the crowd comes from allowing them to take control of the conversation and the brand experience. Let them make your brand their own so they become loyal and vocal brand advocates that extend beyond a single crowdsourcing initiative.
This week’s LDP wine of the week is the Neethlingshof Cabernet Sauvignon 2005.
A medium-bodied structure with classic cabernet-fruit characteristics of blackberries. Slight herbaceousness and soft tannins make this wine extremely elegant and easy to enjoy. The peppery character follows through from the nose onto the palate. The finish lingers on.
Read more… capelegends
A business continuity program is of utmost importance. Without it, slight system and facility disruptions may impact customers or the financials of an organization in a negative manner. So, here are a few tips for a successful business continuity plan:
1. Conduct a business impact analysis
Carry out a thorough analysis of people, information, application and other resources to build an understanding of the consequences – financial and operational – of losing vital components. Take particular care to uncover interdependencies across the organization that are critical to remaining operational. This analysis will provide a solid foundation for establishing recovery priorities and timeframes in your plan, allowing you to make informed decisions on where and how much to invest in business continuity.
2. Your business continuity plan needs to be a living document
Creating a business continuity plan is an important step, but not the end state. It takes more than words tucked away in a plan to enable readiness. Business continuity preparedness means having a living program – which is continually validated, communicated, tested, updated and improved. It also means having an organization that is ‘situation ready’: with skills honed through training and supported by robust planning tools to respond to a significant business disruption. It is important to remember that your business continuity plan needs to keep pace with new workflows, business applications and computer systems.
3. Don’t plan in a vacuum
You need to involve all key stakeholders in the business continuity planning process, including IT, business leaders, human resources, corporate communications, and physical and information security managers. Be sure that in planning you coordinate with other business units in your organization to avoid potential conflicts, such as multiple business units depending on the same facility as a secondary site in response to an interruption.
Read more… continuitycentral