Networking Mistakes and How to Avoid Them

Networking is one of the most important marketing strategies and is definitely worth looking into doing it best you can. Let’s look at some common mistakes and how to avoid them:

Here are a few common mistakes…

  • You go to networking events ‘expecting’ to find clients.
  • You try to pass out as many business cards as possible at every opportunity.
  • You don’t like to waste time with ‘chit chat’ and instead tell people about what you have to offer as soon as possible.
  • You try to close the sale right then and there — after all, you may not have another opportunity.
  • You follow up with everyone, making them an enticing offer they can’t refuse — and are puzzled that they decline anyway.

So what can you do instead?

1. If you’re going to networking events focusing on getting clients, you’ll miss out on what you COULD find: connections.

Focus on getting to know people instead. They may not buy your product today, or ever, but in time they may send numerous people your way who could – but not unless you develop a relationship with them.

2. If you think passing out business cards is a numbers game, you’re sadly mistaken. Instead, focus on getting to know people — and get their cards as well.

Quality is far more important than quantity. Make sure that you have made enough of a connection that people actually remember you when you call later or see them next time — and remember you in a positive light.

3. Don’t jump in with your offer.

Instead focus on the other person, get to know more about them and their business. Start by building rapport and connections. Try and find ways that you can be of service or help them, make introductions and refer them if you can. Ultimately, just get to know them.

Read more… businessknowhow

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