For some new business owners the most difficult part is to find new clients or getting customers. This is a crucial, but doesn’t need to be a too intricate part of the process. Here are several suggestions to help with attaining new clients:
1. Develop a plan. Consider who would make the ideal customer. If you sell to businesses, consider what department is most likely to buy your products or services, and what individual (what level of responsibility) would be the one to determine the specific purchase requirements. (Make some calls if you don’t know!) Then consider how that individual would normally find products or services like yours. What circles do they travel in? Who are they likely to listen to or where do they look when they want to buy a product or service. Find a way to put your information, or yourself, in their path.
2. Realize there is no one path to success. Sales often happen because prospective customers hear about your products and services in several different ways and from several different sources. The more often they hear about you, the more likely they are to consider what you have to offer when they are ready to buy.
3. Work your local newspapers. Daily and weekly newspapers are an incredible source of contact information and leads to potential customers. Watch for names of people who have been promoted, who have won awards, who have opened new businesses, or who in any way may be potential customers. Send those people personalized mailings congratulating them on their success or telling them how interesting the article about them was. Include your company name and slogan along and any appropriate product information with your signature. (Example: Jane Smith, ABC Associates, Financial and Retirement Planning Help For Business Owners)
4. Sponsor Events. Watch for events that may bring your potential market together. Contact the organizers of the event and offer to give away your product or service as a prize during the event in exchange for having the group promote you in their promotions.
Read more… businessknowhow.com